The Canadian Hockey League is proud to announce a new partnership with Health Canada introducing the launch of a campaign called #FocusedOn.
The CHL’s #FocusedOn initiative will engage young Canadians, parents, adults, and athletes in the discussion to help youth understand facts about cannabis and encourage them to make positive and healthy lifestyle choices to stay focused on their goals.
As part of the partnership, the CHL and Health Canada will work together to create videos and dynamic social media content as well as in-arena fan-based activities. CHL players will share their personal experiences about making positive choices to reach their personal goals. Health Canada will also work with the CHL to engage billet families to ensure that they have the support they need to talk to players and their own children about cannabis use. Through this partnership, the CHL and Health Canada will update and create new education materials on drugs and make it available to all players and their families.
Canada has some of the highest rates of cannabis use in the world, especially among youth and young adults. The Government of Canada is working with the provinces and territories, public health and health professionals, community organizations and Indigenous organizations to collectively communicate with Canadians about the health and safety facts of cannabis and to encourage Canadians to make informed choices